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BuzzSumo

by Brand24 / BuzzSumo

🚀 Marketing, SEO & Advertising Launched: 2014

📖 What is BuzzSumo?

BuzzSumo is a content research tool that analyzes social media shares and backlink trends to identify top-performing content ideas and key influencers.

💡 Why It Matters

BuzzSumo provides content strategists with data-backed insights on which article topics generate viral social media shares.

🎯 Workplace Use Cases

  • Researching viral content headlines and topic ideas across social media
  • Identifying key niche influencers for brand campaign outreach
  • Monitoring competitor content performance

🚀 How to Use It

Enter a keyword or domain at buzzsumo.com, view top shared content, and export reports.

✨ Key Features

  • Content Analyzer indexing billions of social media posts
  • Influencer discovery and outreach database
  • Brand mention monitoring alerts

💳 Pricing & Plans

Free Tier: No free tier available.

Plan Price Notes
Content Creation $199/month ($159/mo annually) 1 user, 80 searches/day, content research.
PR & Comms $299/month ($239/mo annually) 5 users, media database, real-time alerts.
✓ Pricing verified as of 2026-03-01
Who Uses It
Content StrategistsPR LeadsSocial Media Managers
Supported Platforms
Web
Subcategory
content-research
Asset Attribution
Official BuzzSumo asset