Clay

📖 What is Clay?

Clay is an AI data enrichment and outbound prospecting platform that aggregates 75+ data providers into a spreadsheet-like interface. It uses AI agents (Claygent) to scrape the web and research sales leads to craft personalized outbound email campaigns.

💡 Why It Matters

Clay replaced tedious manual sales research with AI agent automation. Sales Development Reps (SDRs) can research thousands of target accounts and write customized email hooks in minutes.

🎯 Workplace Use Cases

• Enriching sales lead lists with verified email addresses and company headcount metrics
• Deploying Claygent web scraper bots to research target company job postings and tech stack
• Drafting hyper-personalized first-line cold email hooks tailored to individual prospects
• Syncing enriched lead data directly into Smartlead, Instantly, or Salesforce

🚀 How to Use It

Import a domain list or LinkedIn URL export into Clay, add enrichment columns from 75+ providers, configure Claygent AI research prompts, and export enriched campaigns.

✨ Key Features

• Waterfall Data Enrichment connecting 75+ data vendors (Apollo, Clearbit, Hunter)
• Claygent AI web scraping agent for custom prospect research questions
• AI Copywriter for generating personalized outbound cold email cadences
• Native integrations with Smartlead, Instantly, Salesforce, and HubSpot

💳 Pricing & Plans

Free Tier: 100 free credits upon signup.

Plan	Price	Notes
Starter	$149/month	2,000 credits/month, access to 75+ data providers, standard integrations.
Explorer	$349/month	10,000 credits/month, advanced AI research agent access.
Pro	$800/month	50,000 credits/month, priority support, custom Webhook integrations.